All Intin business solutions platform save time and money. Each solution is designed to address a specific business opportunity, or solve a specific problem. Our growth experts address the business questions at hand using bespoke, integrated solutions to ensure quantifiable, successful outcomes.
Go-to-market (GTM) with New Products/ New Markets
Digital & Social Media Marketing
I-SNAPS: Building the Perfect Retail Shelf
I-CONNECT: Hyper Local Marketing & Building Communities
Customer Experience Measurement
Idea Screeners & Concept Evalution
Multi-Media Campaign Impact Analytics
Consumer Promotion Impact Analytics
Below The Line (BTL)/ Activation Impact Analytics
Customer Experience Measurement
I-CONNECT: Hyper Local Marketing & Building Communities
Digital & Social Media Marketing
I-SNAPS: Building the Perfect Retail Shelf
Idea Screeners & Concept Evalution
Consumer Promotion Impact Analytics
Below The Line (BTL)/ Activation Impact Analytics
Multi-Media Campaign Impact Analytics
Idea Screeners & Concept Evalution
Shortlist and focus your investments on winning ideas and concepts, early.
What is it?
Short and quick quantitative studies that help shortlist ideas using consumer feedback on differentiation vs usefulness, and other relevant attributes.
When is it used?
Ideally, screeners are done early in the process of developing products, packaging or communication, when there are more than a few good ideas to be developed.
What are the benefits?
Doing idea screeners early in the marketing process helps reduce the risk of failure significantly, and allows resources and effort to be focused on the best idea(s)
Consumer Promotion Impact Analytics
It is a tool to measure the impact of your promotional activities and investments.
What is it?
It provides a comprehensive, objective-based assessment of major executional aspects of consumer promotions. It assesses the impact of the activity on different aspects of the consumer purchase journey and gains from a defined source of business. Appropriate weightage is given to the type of promotion the brand undertakes while assessing its relevance and attractiveness for consumers within the category.
When is it used?
The tool is used for important consumer promotions, wherein a brand wants to create a significant, favorable change in the short-term trends in the category.
How does it benefit?
It measures the consumer offer by the business on the following criteria:
Thereby ensuring all parameters are analyzed before recommendation and implementation for business. Followed by post implementation analysis and future recommendation.
What is it?
Is a diagnostic tool that helps build the linkage between impact of each media vehicle (traditional as well as digital media) and the overall business objectives. It is a self- contained design based on actual consumer recall, which help you to enhance the sales and brand impact of a campaign thru a deeper understanding of the media vehicles , media stimulus and their linkage to business results.
When is it used?
It is done pre and post-campaign implementation. And is designed to diagnose the incremental impact brought on by the campaign. Major media campaigns and new product launches are two examples of situations where this study is indispensable.
What are the benefits?
It can be used as a short-term diagnostic tool as well as a long-term marketing effectiveness input in building marketing plans. It benefits businesses in following ways:
Go-to-market (GTM) with New Products/ New Markets
Make informed decisions while entering a new market or launching a new product
What is it?
For any brand, entry into a new market or even to stretch its equity into a new category is never easy. The tasks involves a structured assessment of the opportunity, a deep understanding of the market and its socio economics, insights on the consumer behavior which drives the category, barriers and triggers to growing the category, understanding the competitive landscape, finalizing all elements of the entry strategy, getting the business model and so on, before we can press the trigger to enter. We at Intin understand this, quite well. The seasoned Intin Team brings to the table its collective experience of solving such challenges across sectors. We have put together a structured solution to solving this challenge. We have used our ability to do secondary and primary research , mining of insights thru volumes of data, our deep understanding of the geography we operate in to assess the size of the opportunity, build understanding of the category triggers and barriers to help build the business model. We use our strategic experience in analysing competition, category dynamics and trade understanding to help build the cost of building the business . We have put all of this in a structured framework for you to ensure that you don’t miss out any bit of information , while still being able to customize the output which you may need
When is it used?
Whether you have plans to enter a new geography with your current offering, or want to stretch the brand to a new category or just enter a new category as a company , you could use our solution to quickly get upto speed with all the information you would need leading to launch , including ( but not limited to) the multi functional launch strategy. Depending on the information you already have , we could customize the use of our framework to fill in the gaps in in your information and give firm recommendations. The output would be coming from a bunch of seasoned and experienced professionals who have ‘been there and done that’. That makes all the difference between a theoretical report and a authenticated strategy document .
What are the benefits?
The output of the report covers the following areas which are very critical for your launch:
All the above are pre-requsities before getting into a launch mode.Having this level of detailed information minimizes the mistakes which could be made and reduces the overall cost of the launch due to more informed decision making
Brand Due Diligence
Evaluate the strength and weaknesses of a brand across the sales and marketing domain
What is it?
This is a proprietary solution created by Intin to do a marketing due diligence of a brand. This solution evaluates the strength and weaknesses of a brand across the sales and marketing domain. Specifically it assesses the health of the brand , the goodwill and equity it commands amongst its customers / consumers and distributors. It evaluates the Sales & Marketing capability in terms of its people and processes. It looks at how well does the brand’s category management programs and its ability to influence and manage the various distribution channels. All this is done in a structured manner with an intent of providing the investor the right perspective and recommendations before they invest into the brand
When is it used?
Investors investing into the brand or startup usually go thru a fairly rigorous due diligence process before initiating the investment .This due diligence process covers amongst others , the commercial , manufacturing , legal , business due diligence but often does not include a brand due diligence. In situations where the future value creation hinges on growing the brand, upgrading the margins and extending the equity of the brand , a formal brand due diligence before making the investment is not only advisable but is almost a necessity in order to derisk the investment. A formal brand due diligence should be initiated along with the rest of the due diligence activities before the investment.
What are the benefits?
A brand due diligence helps derisk the investment into the brand . It also assesses the health of the brand , the entire sales and marketing eco system and gives valuble inputs in crafting the growth strategy for the brand , going forward. It gives sharp pointers and where the focus and efforts are needed , going forward , in order to unlock value in the brand.
What is it?
Digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes to how the business operates and delivers value to customers. It's a strategic process of leveraging digital technologies to create new or improved business processes, culture, and customer experiences. It can be divided into three main categories:
When is it used?
iDigitise - Digital Transformation & Growth can offer several benefits to a business, including:
What are the benefits?
Following solutions through digital transformation can become a next milestone in your business:
Below The Line (BTL)/ Activation Impact Analytics
Efficiently assess & analyze your major events & activation programs.
What is it?
It is a unique and incomparable tool in the market that is involved in measuring
the impact of
below-the-line programs like: brand activation, experiential marketing, conferences/concerts,
launch activities, sampling activities, launch activities, and more.
It is a comprehensive and structured framework to assess the impact of events and or
activation plans amongst participants, stakeholders, and secondary audiences involved in
any major BTL program. Be it a single event or series of activities, performance is judged
versus objectives to arrive at an actionable assessment for future planning.
When is it used?
It is used in conjunction with the implementation of any event or activation. It is planned in advance of the event so that in-event assessment, as well as post-event feedback, can be ascertained. It is used to evaluate the following parameters for BTL activities:
How does it benefit?
The tool helps set the objective and success criteria for the BTL activity in
advance. It
establishes the baseline, deconstructs the whole experience, and evaluates the executional
elements and target audience motives. Basis which it shares its analysis and
recommendations.
The solution provides rich first-hand insight into impressions created towards brand building,
managing & improving ROI, and building unique IPs. For event organizers and owners of IP,
it can help fine-tune the positioning and appeal of major events by laser focusing on the
beneficial outcomes.
What Is It
Intin can help set up a full-fledged innovation program for your company. Intin brings globally accepted practices to initiate the program and processes to manage it. Intin will then, through customized interventions, build the strategy for you, generate ideas and help you launch projects for growth. Intin also has tools which can help screen ideas, estimate the future potential and help manage the innovation programs from the start till the test market stage. Intin will also train the team to manage this program and help build the right culture in the team so that it is able to provide continuous stream of ideas for future growth.
When Is It Used
A company/brand is in a competitive scenario or is facing challenges in growing their business, should launch an organized innovation program to keep its pipeline of growth drivers ready for the future.
What Are The Benefits
A robust innovation program helps in sustaining growths for the business. It pre-empts competition from taking away your business and helps brands grow their market shares and fulfil latent unmet and unsaid consumer needs. A well planned and structured innovation program also helps reduce wastage of company resources, helps pinpoint the company’s efforts and ensures speedy and effective launch in the market.
Innovation Toolkit
Set up a full-fledged innovation program for your company. using globally accepted practices
What Is It
Intin can help set up a full-fledged innovation program for your company. Intin brings globally accepted practices to initiate the program and processes to manage it. Intin will then, through customized interventions, build the strategy for you, generate ideas and help you launch projects for growth. Intin also has tools which can help screen ideas, estimate the future potential and help manage the innovation programs from the start till the test market stage. Intin will also train the team to manage this program and help build the right culture in the team so that it is able to provide continuous stream of ideas for future growth.
When Is It Used
A company/brand is in a competitive scenario or is facing challenges in growing their business, should launch an organized innovation program to keep its pipeline of growth drivers ready for the future.
What Are The Benefits
A robust innovation program helps in sustaining growths for the business. It pre-empts competition from taking away your business and helps brands grow their market shares and fulfil latent unmet and unsaid consumer needs. A well planned and structured innovation program also helps reduce wastage of company resources, helps pinpoint the company’s efforts and ensures speedy and effective launch in the market.
What is it?
D2C or "Direct-to-Consumer," is the new and revolutionary way to sell your products or services directly to customers , using technology platforms to communicate and transact , thus eliminating multiple middlemen and managing the end to end supply chain. Intin’s D2C brand launch refers to the process of introducing a new brand that is designed to sell its products or services directly to consumers. When launching a D2C brand, Intin focusses on building a strong online presence for you through your own ( or third party) e-commerce platforms, social media, and other digital marketing channels. We also help you in creating digital assets – both, at the front end, interfacing with the consumers and also at the backend, to easily manage content and stock management across multiple platforms. Our goal is to create for you , a unique brand identity, establish a loyal customer base, and drive sales through direct-to-consumer marketing and sales tactics. Intin partners you in launching a D2C brand including developing a unique value proposition, creating a strong brand identity, identifying target audiences, designing a user- friendly e-commerce website, establishing a marketing strategy, and setting up logistics and shipping processes to handle order fulfillment. We do this on a B-O-T ( Build , operate , transfer) approach.
When is it used?
Any business that is looking to create a more personalized customer experience, establish a stronger brand identity, or reduce costs can benefit from launching a D2C brand. Some types of businesses that are ideally suited to launching a D2C brand:
How does it benefit?
Overall, the goal of a D2C brand launch is to create a seamless and engaging customer experience that encourages consumers to purchase products or services directly from the brand. It is also the contemporary way of doing business , by going where the consumers are going to shop( online) and cutting down the time to build consumer reach. Here are some scenarios where launching a D2C brand might make sense:
What is it?
Brand extension is a marketing strategy where a company uses its existing brand name to launch new
products or services in a different category. In other words, it's when a brand expands its reach beyond
its core product or service offering. There are two types of brand extension: horizontal (variants) and
vertical (new product formats). Intin manages your brand extensions end-to-end and gives it back to you
in a build-operate-transfer engagement
Horizontal brand extension refers to the launch of new products or services in the same product category
as the existing brand. For example, a soft drink company that offers a new flavor of soda is an example
of horizontal brand extension.
Vertical brand extension, on the other hand, refers to the launch of new products or services in a
different category from the existing brand. For example, a technology company offering a new line of
laptops or mobile phones under an existing brand name, or a fashion designer service launch a line of
fragrances. Intin specializes in vertical brand extension.
When is it used?
Brand extension is particularly useful for businesses that have a strong and recognizable brand identity
and a loyal customer base. By leveraging the equity and trust built up around an established brand,
businesses can reduce the costs and risks associated with introducing a new brand while also benefiting
from increased customer loyalty and brand recognition. However, it's important to ensure that the new
product or service aligns with the existing brand's values and reputation to avoid damaging the brand's
credibility. Intin has a proven New Product Innovation process that has benefitted many brands, like
Brand extension can be used by a wide range of businesses across various industries, including consumer
goods, fashion, technology, hospitality, and many others. It is a critical for big brands in a product
category which is becoming obsolete due to other product formats.
How does it benefit?
Intin recommends brand extension when you are looking to increase your market share through expanded product offerings. Its benefits includes
What is it?
Real-time dashboarding is a powerful tool for businesses looking to stay competitive in today's fast-paced, data-driven world. By providing real-time insights into key business metrics, it allows decision-makers to make informed choices based on the most up-to-date information available. Real-time dashboarding is a process of displaying and visualizing real-time data on a dashboard. The dashboard is typically a graphical interface that shows key performance indicators (KPIs), metrics, and other important information related to a business or organization. Intin has mastered the art of creating consumer facing dashboards for sales and marketing
When is it used?
Real-time dashboards can be used in a wide range of industries, including finance, healthcare,
manufacturing, retail, and more. They can be customized to display the specific data that is most
important to a particular organization, such as sales figures, website traffic, customer feedback, and
inventory levels.
Intin experts excel in conceptualizing, designing and making hierarchical, mobile dashboards in multiple
languages for B2C businesses. We help you integrate social media data, internal website data and any
other research or tracks that you have to create an integrated data lake for you. Thereafter we
co-create predictive models for you to get a control on your business performance
How does it benefit?
Intin’s real-time dashboarding provides you a powerful tool for monitoring and analyzing key data in real-time, enabling you to make faster and more informed decisions that drive profits. This is particularly help when a business is trying to scale up. A few key advantages include:
What is it?
WhatsMarket is a comprehensive WhatsApp engagement suite that is built on top of the official WhatsApp Business APIs. It is an innovative solution that provides businesses with a powerful and effective way to engage with their customers through WhatsApp. Serving clients across various domains such as Education, D2C & E-commerce, Real Estate, Marketing Companies, Finance & Banking, Retail, Tours & Travels, Media, Events & Trade Fairs, etc. WhatsMarket enables businesses to reach their customers where they are - on their phones. With features such as automated messaging, interactive chatbots, and personalized notifications, businesses can improve customer engagement and satisfaction. WhatsMarket also provides valuable insights and analytics, enabling businesses to track user behaviour and adjust their marketing strategies accordingly. By leveraging the power of WhatsApp marketing through WhatsMarket, businesses can increase their reach, drive more sales, and ultimately, improve their bottom line.
When is it used?
A business can make use of WhatsMarket when they are looking for a more personalized and effective way to engage with their customers through WhatsApp. WhatsMarket is particularly beneficial for businesses that are looking to improve customer engagement and satisfaction, automate messaging and communication, increase brand awareness and loyalty, and ultimately, drive more sales and revenue. Whether you are a small business or a large enterprise, WhatsMarket can help you take your WhatsApp marketing to the next level and achieve your business goals.
How does it benefit?
WhatsMarket- WhatsApp Marketing & Automation Platform can offer several benefits to a business, including:
What is it?
In today's digital age, it has become imperative for companies to have an online presence to cater to their customers' needs. This solution provides an all-in-one E-commerce platform that enables businesses with the technology they need to build and launch highly customised, scalable, high performance, online store quickly and easily. With our e-commerce platform, you can create a custom online store that is unique to your brand and showcases your products in the best possible way.
When is it used?
E-Com Launchpad is designed to cater to the needs of businesses of all sizes and industries. Companies that are looking to expand their reach, improve their customer experience, and increase their sales can benefit greatly from E-Com Launchpad. The solution is especially useful for businesses that are just starting their online journey, building a new brand, or looking to launch/ scale a new business vertical and need a simple and easy-to-use platform to launch their online store quickly. Additionally, established businesses that want to revamp their existing online presence or enhance their e-commerce capabilities can also use our platform to create a custom online store that is tailored to their unique brand and product offerings. Whether you are a small business owner or a large corporation, the E-Com Launchpad can help you reach your online business goals.
How does it benefit?
There are numerous benefits that companies can enjoy by using E-Com Launchpad to build and launch their online store.
Customer Experience Measurement
Automate your customer experience measurement and accurately predict growth.
What is it?
It is a value-added and automated consumer experience (CX) measurement powered , growth solution which uses parameters like :
To rate customer loyalty and use them to drive growth. INTIN offers diverse domain experience across sectors like Travel & Hospitality, BSFI, Automotive, Pharma, and other service-oriented businesses in the implementation of the same.
How to use it as a strategy to grow your business?
This solution helps in building a customer feedback management system and creating a map of the customer journey, thereby, helping businesses improve customer experience, which leads to retaining and growing loyalty, thus maximizing customer lifetime value (LTV). It further aids in lead generation and managing hot ticketing /customer complaint management issues for the business. It is an indispensable growth strategy tool leading to business output.
How to use cutting-edge technology for decision-making?
We offer cutting-edge technological support in the following ways:
I-CONNECT: Hyper Local Marketing & Building Communities
Choose to focus/test your marketing investments on specific geographies.
What is it?
Hyper-local connect (I-Connect) is the most effective way to implement localized brand activations. It offers:
When is it used?
I-Connect is a versatile marketing solution for brands/businesses. It could be used in the following situations:
INTIN provides end-to-end deployment with measurable impact analytics for brands and businesses.
How does it benefit your business?
I-Connect offers the following capabilities: Product placement, sampling activity, coupon redemptions, interviews, tele calling activities, generating leads, prospects, and sales. Tracking key performance indicators in real-time for regular intervention and action. It helps in reducing marketing spill over thereby saving time & effort. We also provide centralized reporting and analysis.
I-Connect provides the following advantages to your marketing efforts :
What Is It
Intin's Intelligent Coupons is a complete suite help you create intelligent, targeted coupons for your customers that can be tracked real-time.
When Is It Used
Intelligent Coupons are used to promote your products and new services.
What Are The Benefits
Intelligent Coupons provides you a centralised control, transparency of operations and data for faster decision making and benefits of real-time coordination.
iEdge: Activation Controller
Near real time dashboard to manage multiple activations across brands, locations & teams
What Is It
Intin i-Edge: Activations Controller is a dashboard-based online tool for you to remotely and uniquely manage multiple activations across brands; i-Edge is customizable to your brand needs, and can be used to manage activities, down to the last detail. It covers internal teams and external partners/vendors – all activities being reported hierarchically to help improve speed of approvals and coordinate actions.
When Is It Used
i-Connect helps you target both communication and coupons by demographics – NCCS, gender & age (based on information available in databases) – and geography for segmented activities, track conversions and retarget the non-users for an integrated couponing program. By reducing unintended marketing spill over, a lot of time and effort is saved, while getting a centralized reporting & analysis.
What Are The Benefits
Intelligent Coupons provides you a centralised control, transparency of operations and data for faster decision making and benefits of real-time coordination.
I-SNAPS: Building the Perfect Retail Shelf
Monitor the quality of your investments in retail displays, real-time.
What is it?
Is a retail execution management solution to build and manage the perfect retail shelf for
your brand. It uses image recognition technology and machine learning (ML) to help brands
analyse “point of sale” data. Images are taken through photographs and converted into
meaningful and actionable insights which are provided , in real time , for you to effectively
manage the retail shelf . The solution helps businesses to leverage sales and in-store
performance, and contribute to the ultimate shopper experience.
It is beneficial and targeted toward CPG suppliers and retailers. It helps them in digital in-
store execution monitoring, promoting & launch tracking, monitoring competitive intelligence,
shelf price tracking, team performance tracking, space planning & category management,
and shelf & shopper strategy.
It covers a wide range of outlet formats - modern trade, traditional, on-premise & OTC. And
compatible with all types of display equipment - coolers, cabinets, promotional displays,
shelves, and more.
When is it used?
It is recommended to be used by brands for whom shelf presence is an important determinant to the purchase decision. It should also be used by brands that spend a sizable amount of money on trade visibility and shelf presence. Brands have a choice of using it all year round or through specific periods of high retail activity.
How does it benefit your business?
The solution helps you track the following parameters in Real Time with perfect accuracy and SKU-level granularity:
What Is It
The predictive analytics comprise three distinct modules including Data Integration Module (leading to Dashboarding for data visualisation), Scenario planner (for visualising response to different budgeting options) and Sales Forecasting Tool (for forward planning).
When Is It Used
Data integration and visualisation is a basic need for effective decision-making throughout the marketing cycle. Scenario Planner and Sales Forecasting Tool are useful for testing different plans to get to the best business outcomes while developing marketing plans. Results can be predicted on a monthly, quarterly or annual basis.
What Are The Benefits
Integrating performance data from different sources helps create a more comprehensive evaluation of marketing outcomes. Visualised on dashboards, this data helps to create insights for better decision-making. Modelling marketing inputs to generate scenarios for budget allocation and sales forecasting allows marketing teams to experiment and optimise/maximise predicted results.
Digital & Social Media Marketing
Assess the returns from your promotional investments in the digital domain.
What is it?
INTIN helps marketing teams of organizations with strategic inputs to navigate the
increasingly fragmented digital media space and create focused communication plans for
online execution. We offer the entire spectrum of digital marketing capabilities : Website
Development, Media Planning, Programmatic Advertising, Mobile Advertising, Lead
Generation, PPC Ads, Display Ads, Video Advertising, Email marketing, Search Engine
Optimisation, Structural & Tech Optimisation, Link Building, Web & Search Analytics and
much more.
We also offer strategic and complete execution capabilities for Social Media Marketing. Be it
Lead generation, Influencer marketing, Competitor benchmarking, Campaign analysis,
Campaign management, Insights & Content marketing, Customer service management,
Crisis Management, and more.
One addition to digital marketing by us is Database Marketing. We look into database
management, customized campaign management, keyword campaign, unified dashboard,
graphical comparison, planner, retargeting and detailed reporting analytics.
When is it used?
Digital marketing is gaining an increased share of the total marketing budget for businesses
with changes in consumer media consumption habits. Having an always-on online presence
is a must for all brands across categories and businesses.
Businesses can benefit from our resources and knowledge pool, who are new entrants to the
digital space. We help Brands develop comprehensive plans and implement AB testing to
select the optimal option before deploying the digital initiatives. Be it D2C businesses or add-
on digital plans to mainstream brand campaigns.
What are the benefits?
INTIN digital marketing services help define campaign goals with focus on winning strategies across media and business categories. Our diligent planning ensures a competitive budget setting. Our integrated capabilities allow for execution of multichannel digital campaigns. We offer real-time monitoring and optimization of plans for effective delivery. We monitor KPIs on an ongoing basis and A/B tests regularly to ensure efficient utilization of media resources.
What Is It
Marketing has evolved more in the last five years than it has in the last 50. Digital disruption, changing role of traditional channels and anytime, anywhere, any device (AWATAD) means brands are in a state of constant evolution. Intin advisors work with Private Equity investors, Family business owners and C-suite executives to provide frugal ROI based Marketing services, customized to your needs.
When Is It Used
Intin can help brand understand the factors affecting its purchase, usage, perceptions by understanding the drivers, motivators and barriers to choosing your brand. We set up capabilities for a brand to continuously track the purchase funnel and measure factors like awareness, trial, preference, key functional and emotional benefits in order to keep a close track on the brands health.
What Are The Benefits
Intin-Manhattan digital marketing services help define competitive campaign goals, with focus on winning strategies within category and media context. Diligent planning assures competitive budget setting. Once approved, the capabilities include real-time monitoring and optimization of plans for most effective deliveries. Continuous KPI measurements and the ability to do A/B testing ensure most effective use of media monies. Integrated capabilities allow for execution of multi-channel digital campaigns, involving email, search and social media channels.
Contact us to learn more about Intin's Business Intelligence solutions
Contact us to learn more about Intin's Business Intelligence solutions
